Selecting your Audience

You can define your target audience by selecting specific panels from various sources depending on your company agreement and set up. You can select the source of panels for each target group you set up.

 Panel selection screen

The panel selection screen allows you to efficiently select the panels you want to use for your survey. Panels are listed in alphabetical order.

1. You can search for a specific panel by the name of the panel. Write at least two letters to filter the list.
2. You can select to filter and show only Push panels or Non push panels. This will allow efficient selection of all Push panels.
3. It´s also possible to show only selected panels to see the current selection.
4. The Select/Deselect all buttons apply to the current filtered panels.
5. For some source of supply (Insight Exchange, Private pricing and Own panels) you have the possibility to invite specific panelists. You can read more about this here: Invite specific panelists

Once you have set up your selection of panels, press Save to apply your selection. This will update the feasibility and CPI based on your new set up.