Global vs. panel-specific profiling

Insights Exchange allows the panelists to answer background questions about themselves. By selecting specific profiling questions you can easily find the target group you are looking for.

The background data is divided into a number of categories, questions and attributes. Access and Access Pro will display the Cint global categories, questions and variables that are available and at least one panelist answered in the country you selected. 

You can also see and select a panel's own profiling. 

Global profiling
By default, Access and Access Pro display the Cint global profiling categories and questions available in the selected country 

Panel specific profiling
Are you after a panel's specific question that is not found in the Cint global profiling?

1. Go to the 'Audience' pane and manually select the panel
2. Return to the 'Profiling' pane and enable to see the 'Panel-specific profiling'.

The panel’s own profiling will be highlight in purple as below, while the questions connected to Cint's global profiling won't be highlighted.