Optimizer is an integrated router that enables panel partners to maximize revenue opportunities. It provides panelists additional opportunities to complete surveys, better matching and more frequent surveys. If an invited panelist is directed to a quota-full, screen-out or a closed-project page after responding to a survey invitation, the Match Maker (part of Optimizer) will automatically try to match them to a new study, instead of terminating their session.
The Match Maker will locate open projects where the panelist's panel is included and if the panelist fits the target group definition, the Match Maker offers the new study opportunity.
Key benefits of Optimizer include:
- Increased permission-based profiling depth by storing qualification data in a panel member’s profile yielding the ability to better target surveys to panel members
- A superior routing experience for panel members by minimizing the number of qualifying questions and time spent in the routing process
- Keeping panel members incentivized, happy and continuing to take surveys
Optimizer maximizes revenue by increasing survey opportunities for panelists. Buyers utilizing Optimizer will see a higher return on their panel purchases, ensuring significant cost savings.
Access Pro customer get full control over the Optimizer.